Five Secrets of Corporate Interviewers

November 21st, 2011

When a candidate makes it to the interview stage they breathe a sigh of relief knowing that the job search strategies they have implemented are working, at least to this point. But wait. The interview can make or break a hiring decision. As a jobseeker, you may have read articles about what you need to do to ace the interview and are comfortable with the approach or tactics. But do you know the secrets that hiring agents and interviewers are using to screen you out?

1. Google
A jobseeker should be researching and Googling companies they are interested in to obtain important information about the organization. On the flip side, recruiters and hiring agents are Googling you! Over 90% of employers use Google today to capture additional information about the jobseeker. Keep your social media profiles professional, especially when in the midst of a job search. You don’t want to lose a job opportunity because a potential employer found an embarrassing picture or inappropriate online post.

2. Dress to Impress
Employers are looking at interview candidates with a sharp eye because they may one day be representing the company. Conservative suit or dress wins out over miniskirts and loud ties (unless you are interviewing for a job in the circus), Also, be cautious about using too much perfume or extreme body odor. This distracts the interviewer and could cut your interview time short should the smell become too intense.

3. Interview Savvy
Interviewers appreciate candidates who understand the interview process and can navigate through it confidently. Make it easy for them to interview you by being prepared, flexible, answering questions directly and asking questions as appropriate. The smoother the interview goes, the better your chances are to move through the hiring process.

4. Sell Yourself
Ability to do the job today isn’t enough. Remember, an interviewer wants to screen you out as much as screen you in. Consider your talents and skills as the premium products that every employer wants and needs. Sell them as if you are the only one who possess these skills. Position yourself as a solution to the company’s problems. Set yourself apart from your competition, and be prepared to answer the question, “why should I hire you?”

5. Etiquette
Cell phones going off constantly, people walking and texting, rings, chimes, reminder voices soaring through the air. Do these sound like typical things you experience throughout your day? Don’t be rude when interviewing by leaving your cell phone on the table, texting while talking, or giving attention to numerous reminder pings. Turn your cell phone off while in an interview! Whatever etiquette you display in an interview tells the interviewer (without saying a word) what type of employee you might be.

A few of the attributes from the Boy Scouts also apply when interviewing: Be trustworthy, helpful, friendly, courteous, kind, cheerful, brave, clean, and reverent. And the Boy Scout motto: Be prepared.

Contact Louise today

Create an Executive Brand by Telling Your Story

November 14th, 2011


Think of Coca Cola. Do you have a picture of a can of Coca Cola clearly in your mind? What do you see? Red and white/silver aluminum can with distinctive lettering. Now picture a glass of coke, just an ordinary glass with a dark colored beverage inside. It could be Coke, but it could also be Pepsi; it could even be root beer. If the ‘resume’ of Coca Cola just talked about a carbonated soft drink in general terms, and didn’t relay the unique taste, the secret formula that creates the taste, the color of the can and distinctive script that identifies the Coca Cola brand, the general public would murmur a collective sigh of ‘ho-hum’. There are many carbonated soft drinks on the market today, why should they try Coca Cola?

Hiring agents might feel the same way about a candidate if they are not strategically showcasing their unique talents and skills in the resume. Job seekers need to clearly communicate their executive brand – the impressive things they have done and the unique person they are. As a Certified Professional Brand Strategist I believe a successful resume has everything to do with branding. Understanding a candidate’s personal brand is key to helping them get the job they want because it distinguishes them from others. A good branding statement in a resume should include exclusive value, attributes, and competitive advantage blended with a successful work history.

How do you create a branding statement? By telling your story in a succinct way that captures your value. Let’s go back to Coca Cola for a minute. Their brand has developed from marketing a single product to multiple products and as important, the ethics and standards that the business represents. With your brand, companies and hiring managers are buying the standards you have set and achievements consistently delivered. Paint a picture in the mind of the reader with your success stories.

Three additional benefits to creating your brand by telling your story:
1. Leverage the information in an interview. These same stories can carry a candidate through some of the most challenging interview questions, because they already have the answers (or a portion thereof) in their back pocket. They have a story to tell that can help them present as a solution to a company’s problem.
2. Social media profiles. Candidates can use an executive branding statement as a basis for a social media profile. It should not be exactly the same as in the resume, however, can be the starting point for creation of a strong online profile.
3. Professional bio. The foundation of a professional bio can be seeded from the executive branding statement.

A good stand-alone brand statement is quite versatile Creating an executive brand will increase your market value. Need help creating your own? Contact Louise today

Superhero Powers Needed When Making a Career Move

November 7th, 2011


Superheroes abound on TV today. Each one has a set of arsenals at their fingertips – super strength,  x-ray vision, ability to morph into a deadly weapon, the list goes on. A superhero knows intuitively that if they jump so high and so far they can land on their opponent, surprise attack and win the battle. They have strategized the right moves at the right time, and used the right weapons. Job seekers are really no different – they need their own set of tools and strategies. Even if you have a great resume, it is just one tool in the arsenal.

So what job strategies do you need to be a superhero in your job search campaign?

Network – Job seekers may be tired of hearing about networking, since it is constantly being brought up as the most effective job search strategy. Each networking article reports slightly different figures of success, but all point to a rate of over 60% of jobs being found through networking. Just imagine Spiderman with his web spread across many buildings enabling him to  maneuver in spaces that others don’t have access to. What does that mean to you? Networking can be your web to people and organizations that your competition does not have. If you want to boost your chances, you need to be networking!

Research – In the old days, when the world was more aligned with the ‘Clark Kent/Superman’ scenario, companies did not expect a candidate to come into an interview fully knowledgeable about the company. Part of the interview process was filling the candidate in on the operations, products, executive staff, etc. Today, candidates are expected to do their research and walk into an interview equipped with information about the organization, the mission statement, products, competition, and executive team. Yes, it takes time, but if you are truly vested in acquiring a position with a potential organization, it is definitely worth your time to present as an informed candidate.

Prioritize – Since job search can be equated to a full time job, a candidate needs to prioritize, especially if they are currently employed. This can be challenging to put yourself first when you have obligations to your job, family, friends, and various other influences in ‘life’. Aquaman comes to mind here – one of his super powers is that he can breathe underwater. It may seem at times that you  are barely keeping your head above water when in the midst of a job search. Making priorities fit your needs is of utmost importance. Schedule dedicated time each week /  each day to devote to your job search campaign – whether it is checking online job boards, networking, sending out resumes, or researching companies. Fill the oxygen tank and dive into the depths of organizing your plan and next steps. .

These are just a few job search strategies to get you started. Remember that some Superheroes have partners to help them accomplish their super feats such as Batman and Robin or the Fantastic Four. Need a partner? We’ll be like Elastigirl (flexible), Wonder woman (super speed, intelligence & enhanced senses) and Invisible Woman with psionic powers (powers of the mind).

Contact Louise today

Five Need-to-Know Trends in Today’s Job Market

October 22nd, 2011
The Entrepreneur.com blog “SecondAct.com” recently posted an article titled “The 5 Need-To-Know Trends in Today’s Job Market” by Michelle V. Rafter which addressed some of the current practices that are becoming more commonplace in today’s job market than ever before. These trends are fairly new and can make a huge difference in how you manage your job search. They are:

1. Boomers are staying in the workforce longer.Some people are working longer out of necessity and some are working longer because they want to. But the bottom line is that people are retiring later and later, which is leading to slower turnaround of key positions.

2. Despite a national employment rate of 9.1%, certain jobs remain unfilled due to lack of essential skills.Certain skills such as accounting, welding, and web development are in greater demand in some parts of the country than the population can manage. This has resulted in special training programs popping up in local high schools and colleges to help meet the needs of their local employers.

3. People may be working, but they are often unfulfilled or unhappy and would like to change jobs. Employees often find that their employers don’t fulfill their promises, which leaves them unhappy.

4. Employees would be happier with more flexible work schedules, but employers are not willing to give them. Many employees complain that their work schedules make it more difficult to balance family and work, which leads to more unhappiness. Sadly, employees are not hearing this.

5. Telecommuting is becoming more common, but not at a rate that satisfies demand. Telecommuting options increased 61% from 2005 to 2009, but still less than 2.9% of the American population are working from home on an even part-time basis, even though many jobs could be done that way.

Creating Good Jobs

October 22nd, 2011

Recently the Gallup Management Journal posted some information on how cities can best create new jobs.  The article made a point that the best chance of a city creating good jobs for its citizens was if the local leadership  was strong. Without a strong leadership with progressive ideas, the city is doomed to failure. Some things to look for when evaluating your city’s leadership include whether they are depending on the city’s own resources or the federal government to create stimulus packages or other programs. Good leaders recognize the value of their own resources and don’t depend on external factors. Additional things to look for include leaders who focus on anything other than job creation. Those people should be voted out.Also, the entire city needs to be on the same page when it comes to jobs creation.

Become a Certified Career Coach

October 17th, 2011

Career Coach Academy offers an innovative learning model that provides you with a unique opportunity to receive semi-individualized coaching and training tailored to your particular needs and interests.

As a career coach, I learned  techniques invaluable in my work with clients  through the  career coach certification  program. Check out The Academies and their next Certified Career Management Coach program (starts Wednesday, November 9th).

Choose between individual or small group training. And work entirely from the comfort of your home or office via telephone.

Old Book is Great Career Resource

August 7th, 2011

I recently stumbled upon a book published in 1974 called Working: People Talk About What They Do All Day and How They Feel About What They Do. It’s 589 pages of oral history and social documentary about the things people do on their jobs. It’s a fascinating read and is still relevant today in many cases. Here is the abstract:

Title: Working: People Talk About What They Do All Day and How They Feel About What They Do

Author: Studs Turkel

Publisher: Pantheon Books

Type: Non Fiction

Released: February 12, 1974

Length: 589 pages

Based around a simple concept — asking everyday Americans the question, “What do you do all day, and how do you feel about it?” — Pulitzer Prize-winning author Studs Terkel presents a landmark in oral history and social documentary. Men and women from every walk of life share their hopes and fears, and all speak honestly and openly about how their professions either give meaning to their lives, or fail to reflect their ambitions. The range is extraordinary — pharmacist, stockbroker, public school teacher, gravedigger, steelworker — and the panoply of voices creates a mosaic portrait of American labor at a critical time in our nation’s history.

Mid-Career Internships Are a Growing Trend

August 7th, 2011

Many employers are reporting that a growing percentage of applicants for their internship programs are older, mid-career professionals. These applicants are generally out of work, having been laid off due to the bad economy, and are trying to learn new skills to better prepare them to reenter the workforce.

This story by NPR discusses two different employers who state that their mid-career applicants are up to about 10% of their total. While some older workers scoff at the idea, the experiences can be beneficial, particularly if you are out of work and having a hard time finding work.

Employers Use Social Media to Recruit

August 2nd, 2011

According to Jobvite.com, employers are using social media more and more to recruit new employees. With over 89% of employers using social media in 2011 to research potential job applicants, you have to be prepared.

The latest survey indicates that:
  • 89% will recruit in social networks this year
  • 55% will spend more on social recruiting
  • 64% use 2 or more networks for recruiting
  • 78% expect increased competition for hires
To be found and ensure that you don’t get passed over, you need to do more than open a LinkedIn account and sit back. Learn the ins and outs of managing your online identity and using social media–and not just when you are ready to search for a new position.
You can download the full report here.

Special Reports Aid Job Search

August 2nd, 2011

Special Reports are all the rage now and for good reason: they get results!

Many job seekers have found that sending a special report in addition to a resume, gets the attention of hiring managers better than a resume alone. A special report is a tool that allows you to display your knowledge and position yourself as an insider who really knows how things work in your field. You choose a few common areas that are often neglected and lead to issues.

A special report is also a great tool to use if you are changing career fields. Giving your expertise in how to address an issue in your new career field takes attention off your immediate past or present job or two (if they are not as relevant) and focuses on your skills and the benefits you can bring to an organization. It’s written in a conversational tone, is interesting to read, and shows you as a contributor.

And in the end, it sets you apart from other applicants, giving you a leg up in the job search process. For more information about special reports and how they can help your job hunt, click here.